Dynamic Content
Your customers have different needs. Show content that resonates with each individual customer so that they engage and convert.
Condition-Based Content
We work with you to create audience personas, then determine the triggers that will serve tailored messages and content to meet their needs.
- Select a condition
- Create the content to display if condition is met
- Set the default content to display if the condition is not met
- Add code to the webpage to enable the dynamic content
Dynamic Content Triggers
There are a lot of conditions that can be leveraged to serve dynamic content to your users. Imagine...
...tailoring a landing page to match the visitor's Google search term.
...creating a website skin that only displays on disease awareness days.
...showing different content to specialists vs GPs.
Anything is possible.
A/B Testing
Optimise content by split testing multiple content variations
Cookies
Serve content based on a cookie name or value
Device
Load different content on desktops, tablets, or mobiles
Dynamic Link
Show specific content to visitors arriving from a custom link
Geolocation
Set content according to the visitor’s country, city, state, or continent
IP Address
Change content based on the user's IP address
Browser Language
Attract attention with messages in the visitor’s language
Login
Show or hide content if the visitor is, or was, logged in to your site
Pages Visited
Customise the content to people who have been visited certain pages on your website
Referral Source
Customise the content to visitors referred from a chosen domain or webpage
Returning Visitors
Show different calls to action according to the number of visits a user visited in the site
Schedule
Schedule content according to the time or day of the week
Start & End Date
Schedule content between a range of dates
Search Term
Customise text on a landing page according to what a visitor typed into a search engine
Time Zone
Show different content to visitors based on their time zones
User Role
Show content based on the user's membership role
UTM Parameters
Set content changes based on a URLs Urchin Tracking Module (UTM) parameters
Finally, a simple personalisation solution for life sciences
Dynamic content and omnichannel user experiences are within reach.